Senior expertise, always.
You deal with the people doing the work. Every time. The specialist you meet is the specialist on your account — no handovers, no intermediaries.
Your senior growth team for eCommerce scale
A boutique collective of senior performance marketers. Proven at growing eCommerce brands profitably.
Work With Us
Platforms we work across
Who We Are
Built differently.
On purpose.
On purpose.
The traditional agency model is broken. You get sold by a senior, then handed to a junior. Months pass. Budgets burn. Results disappoint.
Chorus is the alternative.
A tight-knit collective of senior specialists — each self-employed, each operating at the top of their game — who come together to drive real, profitable growth for eCommerce brands.
No account managers in the middle. No churn. When you work with Chorus, you work with the people doing the work — and those people have been in the industry for over a decade.
Trusted by leading australian ecommerce brands
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
Who We're For
Chorus is built for Australian eCommerce brands doing $1M+ revenue online who are ready to scale — not just spend more.
Your'e a good fit if
You're founder-led and want a partner who thinks like an owner
You've got content production handled in-house
You're feeling the pressure of scale on customer acquisition costs
You've worked with agencies before and walked away underwhelmed
You want a senior team who's accountable for outcomes, not just activity
WHAT MAKES US DIFFERENT
Senior expertise. Commercial clarity. Profitable scale.
Commercial clarity.
Running an eCommerce business is complex enough. We focus on the metrics and actions that will move your bottom line — not just the ones that look good in a report.
We go beyond ROAS.
Return on ad spend is one number. We look at your full channel mix, margins and unit economics to build a growth framework that's genuinely profitable.
Obsessed with profitable scale.
We're not here to maintain your spend. We're here to grow with you. Our model only works if yours does.
Everyone is self-employed.
High standards, low turnover. The specialists on your account are there because they chose to be — and they stay because the work is good.
What We're Not
We're not a global agency with layers of management. We're not a creative production house. We focus on strategy and select execution.
How We Work
The process
1
Audit
We get into everything. Your platforms, analytics, ad accounts, email data and creative. We're building a picture of the full business, not just one channel. At the end, you know exactly what's working, what's not, and what to do about it.
2
Strategy
We validate your revenue targets against your real numbers. We model the budgets required, map your channel mix, and build out a paid media and creative strategy that holds together. You get a clear plan, not a slide deck full of maybes.
3
Execute
Ad management across your key channels, ongoing optimisation, testing and experimentation, and creative strategy that keeps pace with what the platforms demand. We report on what matters and we're always available.
TESTIMONIALS
What our clients say
“After working with multiple agencies, Chorus was the first team that truly understood how to drive meaningful, scalable growth for our eCommerce business."
"Chorus became a genuine extension of our team. They knew our business inside out and were central to our growth story for years. Kate and Mel are a rare combination."
"What sets Chorus apart is how they think about the full picture — not just one channel, but the right mix to actually hit targets."
"Chorus felt like an extension of our team from the start. Their experience showed, and they took real accountability for driving results. It felt like a very collaborative environment, where we saw instant improvements."
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About Us
The people behind Chorus.
Kate and Mel have worked together for over eight years. That partnership is the foundation of Chorus.
Over the years, we've collaborated to grow some of Australia's most recognised eCommerce brands across fashion, lifestyle and homewares. Brands including Nimble Activewear, the memo, Kat the Label, Steele, VESTIRSI and Bonnie & Neil. In some cases, delivering up to 10X revenue growth in a single year.
The Chorus model exists because we believe the best results come from senior specialists working in close collaboration, not from generalist teams managed at a distance. Each brings deep expertise in our discipline. Together, we cover the full strategic and executional picture.
Director of Growth
Kate Collinson
Kate began her career at agencies in New York City and Melbourne, working with brands including West Elm, Sportsgirl, Nike and Vinomofo. In 2016, she moved into independent consulting with a focus on data, digital advertising and eCommerce growth.
Over the years since, Kate has driven significant revenue growth for some of Australia's leading online brands, developing a reputation for commercial rigour, hands-on execution and building growth frameworks that last.
A firm believer that strategic marketers need to stay close to the tools to stay relevant, Kate brings both the big-picture thinking and the day-to-day discipline that drives real results.
Director of Growth
Melanie Gray
Melanie started her career in agency land before going independent, where she built a practice grounded in data-led growth strategy. She is known for her ability to move fluidly between the numbers and the strategy, digging into analytics to find the signals that matter, then translating them into clear commercial decisions.
Melanie works directly with founders and business owners, treating every account as if it were her own. Her approach is rigorous, her thinking is commercial, and her results speak for themselves.
Get In Touch
Ready to scale?
Let's connect.
Let's connect.
If you're doing $1M+ online and want to know whether we can help, let's talk. No hard sell, no deck. Just a straight conversation about where you are and where you want to get to.
