Bonnie & Neil - Scaling a Design-Led Homewares Brand

Chorus came on board mid-2024 with a remit that went well beyond running ads. We sit across the full channel mix, analysing traffic quality, aligning paid activity with the buying calendar across cushions, bath, kitchen and tableware categories, and working closely with the in-house team on creative strategy and UGC briefs. Promotional planning, spend allocation and ongoing performance analysis are core to how we work.

Beyond media execution, our strategic work has spanned a full annual growth strategy covering email flow optimisation, channel planning and site UX reviews, the strategic layer that keeps paid media from operating in a vacuum.

The results

• The first year was Bonnie & Neil’s strongest year on record. Revenue up 80%+ YoY with traffic nearly doubling and conversion rate holding well despite the scale
• New customer orders grew 65%+ YoY
• Meta scaled significantly while holding a strong ROAS, Google maintained ROAS despite scale and Pinterest (built from scratch) proved a strong TOF acquisition channel

"What sets Chorus apart is how they think about the full picture - not just their channels, but the full channel mix to hit the targets they commit to. We’ve never worked with a team so aligned to our business and hardwired to achieve results."
- Bonnie, Founder at Bonnie & Neil

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