Nimble Activewear - An Eight-Year Growth Partnership

Chorus Collective was a fundamental part of Nimble Activewear's early growth story online. We came on board in 2016 when Kate conducted the brand's first digital audit and strategy at a time when eCommerce was a tiny percentage of Nimble’s retail sales. From there, we built the channel strategy, conducted ongoing data analysis, and hands-on execution across Meta, Google, Pinterest and TikTok to grow new customer acquisition and oversaw enormous, sustainable revenue scale that grew their team from just 3 people to 25 in a few short years.

The results

• Over five years, Nimble scaled more than 20X in annual revenue. While media spend grew at a far more modest rate, the brand's channel efficiency improved as it scaled
• By FY21 we were managing almost $1M spend across four key channels at a very lean percentage of revenue
• After a year-long break together, we again worked with the team to stabilise and rebuild efficiency, recovering Google performance holding blended CPA at lean levels on a still-significant media investment

"Chorus were instrumental in helping grow Nimble from a small startup to where we are today. Their strategic thinking, channel expertise and obsession with the data meant we always felt like we had a genuine growth partner, not just an agency running our media spend."
- Vera Yan, Co-Founder

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