Anyone spotted this fear-inducing countdown? We're less than 60 days from the cutover to GA4, when UA will stop processing data and historical data will be deleted. Here are the 3 steps you need to take to ensure you're prepared.

If you're not yet setup on GA4, is it your best option? And if you're already setup, should you be making the switch?

I've been posting a lot about the need to move to GA4 simply because UA is shutting down, but there's also a lot of benefits to enjoy once you make the switch! Here are a few I wanted to share with you:

This is not a drill. Last Friday, Google emailed us all with a reminder that Universal Analytics ('UA') will be sunsetting on 1 July 2023. Some of us wondered whether this deadline might be extended, but if you're not one to take chances with your online business, it's time to get busy preparing for this major change. Here's what you should be doing.

As Apple continues its rampage in the name of privacy, it can seem like digital marketers can't catch a break. First, iOS 14.5 allows users to 'opt out' of tracking for Facebook Ads, resulting in reported ROAS plummeting and attribution issues-galore. Now iOS15, expected to land as soon as September, will target email, offering the user greater control over how email senders can track their engagement and identity.