smart eCommerce marketing
Chorus is a freelance collective of senior marketers who specialise in eCommerce growth.
Data-driven Shopify growth marketing
Not another agency.
“After trying out countless agencies, I feel like I’ve finally found my team with Chorus”
We hear this a lot from our clients. Finding the right team is so important to growing your eCommerce business. Ideally, they bring experience and stay with you long enough to make an impact.
But hiring experts internally is challenging and costly. Freelancers can be hit and miss. Agencies often need to rely on juniors with frequent turnover.
Chorus brings a new approach to growth partnerships.
We’re the best in our field
Big words, we know - but everyone at chorus brings a minimum 5 years’ agency or brand-side experience. We’re self-employed because we’re proven. We specialise in a platform or skillset because we know the best results come from being master of one.
We work as one team
We know we work best together, so we consolidate calls and insights together. We work from the one strategy, brief and performance report. Because of this, we can pivot faster to keep up with the changes and opportunities in your business. It’s all the best parts of an agency, without unnecessary overheads or the stalling effects of turnover.
We see your big picture
eCommerce is our focus. So whilst we are specialists in our platforms, it doesn’t mean we don’t care about your bigger picture. We make your wider store metrics our business, too. This means our KPI is sustainable, contextual revenue growth, not just our individual platform ROAS.
Meet chorus.
What we do
We believe in sustainable growth for the long term - that means understanding what a sustainable paid investment means to your business. We do that by looking first to your data - your entire channel mix, customer journey and lifetime value, and identifying the opportunities for scale and return.
Growth strategy
Growth Audits & Planning
When looking at growth, we always start with your data. We analyse your key eCommerce metrics to confirm achievable yet challenging revenue targets and propose the realistic media investments to reach them.
On regular collaborative calls, we discuss the data we’re seeing and where we can tweak to achieve results. In the long term, we can identify opportunities to build a better customer lifecycle or retention strategy to support paid efforts.
Social Advertising
Meta Ads - TikTok Ads - Pinterest Ads
Social media is likely how you began finding customers in your business’ infancy, and paid advertising is often still our biggest top of funnel opportunity for scale in eCommerce.
Our paid social experts boast a skillset that strikes the balance in creating thumb-stopping ads with data-based insights, testing audiences and optimisation to get the best results. We go beyond Meta’s platform to report on results, to mitigate iOS14’s impact on visibility as much as possible.
Search Advertising
Search ads - Shopping ads - Display
Google is a stalwart channel of your growth model. If you have a great business, half the battle is simply enabling the right customer to find you. We focus on high growth through non-brand terms, Shopping and Display to ensure we don’t cannibalise your existing traffic.
Our Google ads experts live and breathe search marketing, contextual keyword research and bid strategies to achieve the lowest possible CPA.
Our work.
For the past almost ten years, we’ve been proudly scaling some of the fastest-growing brands in eCommerce.
Meet Kate
Director & eCommerce Growth Marketer
I started my career over 10 years ago at agencies in New York City and Melbourne, honing my skills in eCommerce platforms, marketing, data analysis and advertising and working with clients including West Elm, Sportsgirl, Nike and Vinomofo.
Come 2016, I took the leap into independent consulting. With a focus on data & digital advertising, I was able to grow the revenues of stores including Nimble Activewear, the memo, Kat the Label and steele - some up to 10X growth in a single year.
Because our industry changes so rapidly, any decent strategic marketer needs to get their hands dirty, or they’ll get left behind. This means getting on the tools, not sitting on the sidelines calling the shots. But I quickly learned you can’t be an expert at everything - plus it can get mighty lonely working solo.
This is when I started to build a network of brilliant experts to collaborate on clients with me - and so chorus was born. We think it’s the best model for everyone.
Not only do we get to work with and continue to learn from peers we respect whilst maintaining our autonomy and happiness as self-employed individuals, we get to deliver consistent, sustainable growth for our clients.
And that makes us sleep soundly at night, because we both have a long-term relationship we can trust.
So whether you’re here because you want to flip the table on your team model, or because you want to join us - we’d love to hear from you.
We love a chat.
Talk to us about an eCommerce Growth Audit.
Let’s have an introductory call to understand your business and revenue goals. From there, we’ll start by auditing your analytics & channel mix to identify where we can make a difference to your bottom line.